Pasqualotto, Achille Experimental Psychology, Behavioural Neuroscience established パスクアロット・アキッレ What is it? Our experience of the word is largely multisensory. When you talk with a friend who is standing in front of you, you can see him, hear his words, feel the ground under your feet, hear the cars on the road outside, see the room where your conversation is taking place, smell the flowers into a nearby vase, and so on. Thus, while you are talking, your brain is processing all this sensory information to build a representation of the word. In other words, information from different senses is integrated by the brain to “make sense” of all these inputs. This “multisensory integration” (or “multimodal integration” or “cross-modal integration”). process called is Multisensory integration is taking place almost all the time and outside our awareness. A consequence of this, is that senses influence one another. For example, we are familiar with the ventriloquist effect, where the voice of an actor is perceived as coming from the puppet that the actor is accordingly moving. The same happens when you are watching a movie; the voice of the characters is coming to you from the loudspeakers or headphones, but you perceive the voice as coming from the mouth of the characters. Here vision is “capturing” sound, but there are examples of sound capturing vision as well. For example, if you see one flash on your computer screen, and at the same time you hear two beeps, you are likely to see two flashes. There countless examples of how senses influence one another; you may have noticed that the taste of food and drinks is affected by the colour, size, shape, weight, etc., of the plate, cutlery, or glass we are using. Accordingly, exists a rich scientific literature on how food-products should be packed and presented to increase their appeal. A brief history Multisensory integration has been sparsely investigated early days of experimental psychology (circa end of 1800), but it was only from the early nineties that it began to be systematically investigated by research groups around the world. After about thirty years, in most countries of the world there are research groups investigating multisensory integration and its neural bases. Moreover, there are dedicated scientific journals and international conferences. is Indeed, becoming field within psychology, neuroscience, education, and marketing. 42 つくばの心理学 2023 研究アラカルト the since an it Multisensory integration
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